Connected by Passion

When gross domestic product growth boosts people’s purchasing power while consumer confidence is strong, people are willing to buy a car. However, in times of economic uncertainty (slowing economic expansion and reduced optimism – or pessimism – about future personal financial situations) people tend to postpone the purchase of relatively expensive items such as a car. While Indonesia has a well developed MPV and SUV manufacturing industry, the Automotive nation’s sedan industry is underdeveloped. This is a true missed opportunity in terms of export performance because about 80 percent of the world’s drivers use a sedan vehicle. …