Center for Automotive Research
The MPV is known as “the people carrier” because this vehicle is bigger and taller than other cars . Indonesians enjoy taking trips with the family (and/or invite some friends) and therefore a big car is required. When gross domestic product growth boosts people’s purchasing power while consumer confidence is strong, people are willing to buy a car. However, in times of economic uncertainty (slowing economic expansion and reduced optimism – or pessimism – about future personal financial situations) people tend to postpone the purchase of relatively expensive items such as a car.
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- Car manufacturers are aware of high